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Isetan

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MAKE – Vlisco and Isetan Collaboration

 

Japanese department store Mitsukoshi Isetan collaborated with Vlisco on their 2017 Christmas campaign “MAKE”.

Vlisco and Isetan developed seasonal shopping bags that have special folding possibilities and can be transformed into origami-like shapes. The special bags, called #uruorubag, are decorated with Vlisco designs.

 

For Isetan, the collaborative piece reflects on The Real, something that is rare and must be cherished in an era defined by digits and technology.

 

Paper, cloth, human hands.

 

Fold. Decorate. Play. Send

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