The connoisseurs of Wax Hollandais
Wax Hollandais is moved by the power and brilliance of Vlisco fabric traders. Vlisco honours the Ivorians whose respected position and entrepreneurial wisdom is often passed down from mother to daughter. These traders are not only the purveyors of Wax Hollandais, they are the indispensable backbone of African commerce.
It is through the Wax Hollandais traders of the Ivory Coast, with their entrepreneurship, good taste, and discerning eye for quality, that Vlisco fabrics have reached the wardrobes and hearts of Ivorian women. To honour their contributions to a culture of beauty that shines so vibrantly across the African continent, we present this portrait series. Collaborating with Ivorian designer Eloi Sessou, we bring you their stories, their bustling shops, and fashion looks using six of Vlisco’s vivacious designs in an array of playful colour prints.
Now featuring Mother-of-Pearl emblishments, for the very first time. The metallics are motion-activated, and gorgeous in the light.
Wax is defined by the woman who shapes and wears it, and moves about boldly through the city, bringing Vlisco designs around with her. Wax is taken to new reaches and wide spread territories. Wax permeates the landscape, pollinated by women in Vlisco.
Vlisco, distinctive African print fabrics since 1846
Vlisco has been designing and manufacturing distinctive fabrics loved by African women since 1846. The specially crafted fabrics – Wax Hollandais, Super-Wax and Java – continue to be made with time-honoured methods and materials in Helmond, the Netherlands. Vlisco has created more than 350,000 original textile designs, many of which have become cultural treasures, bestowed with special names and meanings by Vlisco’s consumers. Vlisco’s highly expressive and creative customers transform the fabrics into fashionable looks, which are one of a kind.