Vlisco New Traditions
Powerful women, strong and independent – with an inner glow that echoes the beauty of their personal nature and the nature that surrounds them. Vlisco’s new campaign was shot in Benin, capturing the radiance of its women and the fascinating tradition of aso ebi with the latest Vlisco Dutch Wax collection, New Traditions.
The campaign is a celebration of thriving women. With aso ebi, women of all ages dress in the same fabric design, each uniquely tailored to weave their personal flair into the fabric of the group’s life. These women are making a statement to the world with the New Traditions collection – “I am because we are”. The new and classic prints honour both the unity of each individual and the group.
Special thanks to all the inspiring local designers, hairdressers, stylists, choreographers and the dedicated crew from Benin – as well as the women who shared their positive energy with us.
Soundtrack
Click here to listen to the Vlisco Soundtrack.
Fashion designers
Style Temple, Grace Wallace, Pepita D, Casterman, Esperancia Mode, Fathma, Ideal Mode Couture, Elisha Couture, Rafiou A.
Jewelry & styling
Chyba Jewelry
VL49600.033
Wax Hollandais
VL01149.071
Wax Hollandais
VLA2317.014
Limited Edition
“Print is a way to unite with my African culture”, said Vlisco model Folashade Olory Togbe Euzen. “But even more so, dancing barefoot in the red sands of Porto Novo was an absolute highlight. My family is from there, so I felt I was stepping on the soil of my ancestors.”
Credits
Video
DOP/Director: Gregg Telussa
Assistants: Nicholas Burrough, Marinka Schippers, Michael Ugwu
Photography
Campaign Images: Nicholas Burrough
Lookbook Images: Nicholas Burrough
Assistant Photographers: Marinka Schippers + Michael Ugwu
Models
Faith Johnson (Fowler Models)
Ojima Atawodi (Zahara Model Management)
Ines Dieng
Beninese Women
Agniola Zinsou
Aïda Ahouanmenou
Alexandra Ahouanmenou
Anne-Yolaine Alao
Corinne Agbantou
Delphine Gobbo
Dior Osseni
Farida Saidou
Folashade Olory Togbe Euzen
Gene Crestia
Hermine Da Silva
Idiath Adeoti
Inès Dieng Gobbo
Josiane Chahounka
Nathalie Carrenard Degbe
Nchimunya Kabunda Brown
Nicole Olory Togbe
Rita Amoussou Mamah
Sarah Yaluissi Kpenou
Beninese Dancers
Lucrèce Atchade (Choreography)
Murielle De Souza
Fashion Designers
Pelebe – Zak Kone
Styletemple – Ogugua Okonkwo
Pepita D
Grace Wallace
Esperancia Mode
Fathma
Casterman
Ideal Mode Couture
Elisha Couture
Rafiou A.
Beninese Hairstylist
True as Nature
Beninese Makeup Artists
Marvige Deguenon (Oussy Make Up)
Nadjida Adamon (All in One)
Marie Jesus Aihonnou (Talent Prestige)
Aémanath Roufaï (Fola Beauty)
Chimene Sossah (Lorenor)
Styling + Accessories
Chyba Jewelry – Jana Miklosova
Guide + Location Scout
Euloge Tochoedo
Post Production
Image Retouching: Edge Company
Edit + Grading Video: Maurice Leentvaar
Music Composer: Rutger Reinders
Sound Design: Any Colour You Like
Production
Hotel Rebel (Netherlands)
Primedia (Benin)
Vlisco