Campaigns

Enjoy our latest campaigns here, or take a trip down memory lane.

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Season: S2/2020

Sending wishes of joy and strength to you and your loved ones this holiday season.

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Season: S1/2020

Turn heads with the latest ceremonial fabrics in our Festive Special. Whether you are attending a gala, an engagement party, a wedding, an Easter or Ramadan celebration, or even a special family occasion.

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Season: S1/2020

To unite is to empower
Together, we are stronger
All women, all united.

 

There is a story that has been told since the beginning of time. A story for women of all generations, everywhere. Sometimes whispered, sometimes sung, sometimes written. The message is always the same: sister, come and share your hardship with me, and we will rise above it, together.

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Season: S4/2019

Our end-of-the-year campaign brings you Vlisco’s entire assortment of products, capping off a decade of changes in the world of wax print. “Vlisco presents” acts as a how-to guide for building the ultimate dream wardrobe, including essentials such as Super-Wax and Wax Hollandais, more modern fabrics like WaxWax poplin and Bubble Wax, and ultra-popular luxury products like Wax GlitterGlam. This campaign spotlights the individual characteristics that make each of these fabrics so unique.

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Season: S3/2019

Original Wax, original quality, original technique, original design, original inspiration, original you. The Original Wax campaign is an homage to timeless originality.

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Season: S3/2019

New collection in! One new Vlisco fabric design and two classics are printed in all new colours.

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Season: S2/2019

NOW ALSO ON COTTON POPLIN

Unique. Sharp. Uncompromising. The new Bubble Wax takes wax print to a whole new level of colour and expression. Now on both regular cotton or cotton poplin for pure comfort, all day long.

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Season: S2/2019

Smart, cool and dynamic. WaxWax on cotton poplin brings you two different designs on one unique piece of double-sided fabric. Flip it, cut it, place it, stitch it for a complete look out of just 6 yards. Your WaxWax cotton poplin fabric feels soft to the touch, looks bold and crisp, and stays cool all day in the sun.

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Header Traditionalwedding

Season: S2/2019

It is wedding season in the Democratic Republic of the Congo. Inspired by the three ceremonial moments of the DRC wedding — traditional, religious, and civil — we introduce a fresh set of Vlisco fabrics and looks to complement each moment.

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Thank you Mum

Season: S2/2019

Designers: Maryse Koutouan & Patience Okito

This season, we were inspired by the influence that mothers have on their children. How children grow from that influence, and how it builds their character. To celebrate this bond, we invited families from 5 different countries — Togo, Benin, DRC, Ghana and Ivory Coast — to share the lessons they’ve learned, and express the emotional bonds that build who we are.

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Easter Header

Season: S2/2019

Designer: Hudayya

This April, let’s celebrate and savour good company. By gathering at the table with the excellent women in our lives, to feast and delight in each other´s beauty and expressiveness. Here is a toast to our sisters, our mothers, and our daughters as we prepare for a fresh spring season of kinship and togetherness. 

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Ramadan Kareem

Season: S2/2019

Ramadan is coming. A season of community building and joy. We find this season beautiful in its powerful expression of togetherness. For this Vlisco campaign, we feature the moment of lftar – the breaking of the fast – because it is a
time to come together in celebration.

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Traders Hero

Ivorian Traders

Season: S1/2019

Wax Hollandais is moved by the power and brilliance of Vlisco fabric traders. Vlisco honours the Ivorians whose respected position and entrepreneurial wisdom is often passed down from mother to daughter. These traders are not only the purveyors of Wax Hollandais, they are the indispensable backbone of African commerce.

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Season: S1/2019

Designers: Pelebe and Ibrahim Fernandez

The world of wax is a bottomless well that dives deep down into the history of time, and is entangled with tradition, heritage, culture and identity. It is a pool of skill and knowledge, ever so gloriously beautiful and rich.

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Season: S4/2018

Introducing “Bold Romantics”: Three women are the stars in Vlisco’s new campaign.

 

Romantic because they dream high, and bold because they achieve even higher: Three daring women embody our new campaign in a fanciful domestic scenario, projecting how change begins with the day-to-day. Every morning they scrutinize their wardrobe to choose the best possible outfit for the journey ahead, be it a business meeting, a celebration, or a family occasion.

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Season: S3/2018

Powerful women, strong and independent – with an inner glow that echoes the beauty of their personal nature and the nature that surrounds them. Vlisco’s new campaign was shot in Benin, capturing the radiance of its women and the fascinating tradition of aso ebi with the latest Vlisco Dutch Wax collection, New Traditions.

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Season: Q2/2018

Photographer: Tim Verhallen

The new collection

With our new collection of nature-inspired designs, you’ll be well on your way to creating an outfit as unique as yourself. So, whether you’re off to a lavish wedding or a modestly attired Ramadan gathering, let Unique Nature be the perfect springboard from which to reveal your personal style… in style.

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Your best you

Season: S1/2018

Team up

2018 is here; let’s raise our glass to bold new beginnings! The new year is a perfect time to leave behind yesterday’s distractions, and debut a vibrant new vision of you.

 

It’s a chance to listen to your heart – and the heartbeats of those around you. Let the new Vlisco collection inspire you to make the changes you wish to see!

Celebrate with style

Season: S4/2017

Fashion: Vlisco & Jewel by Lisa

An eclectic collection of style and glamour, just in time for your holiday parties.

S3/2017

Season: S3/2017
Photographer: Carmen Kemmink
Fashion: Vlisco & Christel van Calsteren

Powerful and Playful. Timeless colour palettes. Kaleidoscopes of colours fitting all facets of your beautiful self.

S2/2017

Season: S3/2017
Photographer: Carmen Kemmink
Fashion: Vlisco & Christel van Calsteren

From gracious and delicate to daring and distinct – For every woman who wants to express her personality: It can only be Vlisco.

S1/2017

Season: S1/2017
Photographer: Namsa Leuba
Fashion: Vlisco & Liselore Frowijn

Boost your imagination and uncover the endless possibilities that lie within a few yards of Wax Hollandais.

Celebrating 170 Years of Vlisco

Season: S3-S4/2016
Photographer: Petrovsky & Ramone
Fashion: Patricia Waota for Ivory Coast, Stylista for Ghana, Grace Wallace for Togo, Dasera for DRCongo, Ejiro Amos-Tafiri for Nigeria and Mary-Jane Marcasiano for Benin (Angelique Kidjo)

A tribute to all African women who are the heartbeat of Vlisco’s 170-year existence. Honouring their passion for authentic Wax Hollandais and celebrating the privilege to be a part of their rich culture.

Bright and Beautiful

Season: S2/2016
Photographer: Fritz Kok
Fashion: Vlisco

Discover a sassy mix of 60’s-inspired shapes, tempting sweets, and layers of woven patterns.

Woven Wisdom

Season: S1/2016
Photographer: Fritz Kok
Fashion: Vlisco

In the world of woven wisdom, fascinating features in textiles and nature are examined and given a bold new interpretation.

See

Season: S4/2015
Photographer: Sabrina Bongiovanni
Fashion: Vlisco

Feast your eyes as there is so much to see: discover a wealth of designs to celebrate your own vision of sartorial perfection.

Tell

Season: S3/2015
Photographer: Sabrina Bongiovanni
Fashion: Vlisco

There is so much to tell: For generations, African women have worn expressive Vlisco designs to speak their thoughts and share their feelings – without saying a word.

Feel

Season: S2/2015
Photographer: Koen Hauser
Art Director: Koen Hauser, Maarten Spruyt & Vlisco
Fashion: Vlisco

Inspired by bohemian chic and folklore from around the globe, this wordly eclectism is both nostalgic and modern in its feeling.

Think

Season: S1/2015
Photographer: Barrie Hullegie & Sabrina Bongiovanni
Fashion: Vlisco

Honouring the intimate bond between mother, daughter and Vlisco.

Splendeur

Season: S4/2014
Photographer: Fritz Kok
Fashion: Lanre da Silva Ajayi, Inge van Lierop

Layers of opulence, grandeur and feminine drama. Become a vision of sophistication and pure splendour.

Fantasia

Season: S3/2014
Photographer: Meinke Klein
Fashion: Vlisco

Bend, shake and break the rules of fashion and create edgy new statements.

Bloom

Season: S1/2015
Photographer: Barrie Hullegie
Fashion: Vlisco

Sugary colours and golden embellishments create a sweet atmosphere, making you blossom and bloom.

Hero

Season: S1/2014
Photographer: Barrie Hullegie
Fashion: Harvey Bouterse & Vlisco

Expressing feminine strength through styles with a masculine touch.

Celebrate

Season: S4/2013
Illustrations: Sanne van Winden.
Photographer: Erik Lambrechts
Fashion: Vlisco

Celebrating the art of drawing: The very heart of our designs.

Unseen

Season: S3/2013
Photographer: Barrie Hullegie & Sabrina Bongiovanni
Fashion: Vlisco

Revealing every side of your personality. Playfulness, nonchalance, flamboyance, and empowerment: Nothing is left unseen.

Hommage à l’Art

Season: S2/2013
Photographer: Koen Hauser
Art Director: Maarten Spruyt & Vlisco
Fashion: Vlisco

Hommage à l’Art is a nostalgic tribute to Vlisco’s most iconic designs.

Jeu de Couleurs

Season: S1/2013
Photographer: Freudenthal/Verhagen
Fashion: Vlisco & Deux D’Amsterdam

For the love of colours and the ravishing beauties who wear them.

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Season: S1/2020

Turn heads with the latest ceremonial fabrics in our Festive Special. Whether you are attending a gala, an engagement party, a wedding, an Easter or Ramadan celebration, or even a special family occasion.

Discover more

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