New traditions

Season: S3/2018

Powerful women, strong and independent – with an inner glow that echoes the beauty of their personal nature and the nature that surrounds them. Vlisco’s new campaign was shot in Benin, capturing the radiance of its women and the fascinating tradition of aso ebi with the latest Vlisco Dutch Wax collection, New Traditions.







The campaign

The campaign is a celebration of thriving women. With aso ebi, women of all ages dress in the same fabric design, each uniquely tailored to weave their personal flair into the fabric of the group’s life. These women are making a statement to the world with the New Traditions collection – “I am because we are”. The new and classic prints honour both the unity of each individual and the group.


Special thanks to all the inspiring local designers, hairdressers, stylists, choreographers and the dedicated crew from Benin – as well as the women who shared their positive energy with us.


Fashion designers
Style Temple, Grace Wallace, Pepita D, Casterman, Esperancia Mode, Fathma, Ideal Mode Couture, Elisha Couture, Rafiou A.


Jewelry & styling
Chyba Jewelry



DOP/Director: Gregg Telussa

Assistants: Nicholas Burrough, Marinka Schippers, Michael Ugwu



Campaign Images: Nicholas Burrough

Lookbook Images: Nicholas Burrough

Assistant Photographers: Marinka Schippers + Michael Ugwu



Faith Johnson (Fowler Models)

Ojima Atawodi (Zahara Model Management)

Ines Dieng


Beninese Women

Agniola Zinsou

Aïda Ahouanmenou

Alexandra Ahouanmenou

Anne-Yolaine Alao

Corinne Agbantou

Delphine Gobbo

Dior Osseni

Farida Saidou

Folashade Olory Togbe Euzen

Gene Crestia

Hermine Da Silva

Idiath Adeoti

Inès Dieng Gobbo

Josiane Chahounka

Nathalie Carrenard Degbe

Nchimunya Kabunda Brown

Nicole Olory Togbe

Rita Amoussou Mamah

Sarah Yaluissi Kpenou


Beninese Dancers

Lucrèce Atchade (Choreography)

Murielle De Souza


Fashion Designers

Pelebe – Zak Kone

Styletemple – Ogugua Okonkwo

Pepita D

Grace Wallace

Esperancia Mode



Ideal Mode Couture

Elisha Couture

Rafiou A.


Beninese Hairstylist

True as Nature


Beninese Makeup Artists

Marvige Deguenon (Oussy Make Up)

Nadjida Adamon (All in One)

Marie Jesus Aihonnou (Talent Prestige)

Aémanath Roufaï (Fola Beauty)

Chimene Sossah (Lorenor)


Styling + Accessories

Chyba Jewelry – Jana Miklosova


Guide + Location Scout

Euloge Tochoedo


Post Production

Image Retouching: Edge Company

Edit + Grading Video: Maurice Leentvaar

Music Composer: Rutger Reinders

Sound Design: Any Colour You Like



Hotel Rebel (Netherlands)

Primedia (Benin)


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