The Hibiscus pattern is especially popular in Guinea and Ivory Coast. Twelve yards are regarded as essential to a bride’s dowry: ‘No Hibiscus, no Wedding.’ The pattern is known by several other names, including “Topizo” in Togo and “Tohozin” in Benin (both meaning ‘rush’), alluding to the day it first went on sale, when it was met by a rush of customers. In 1970, it was adopted by Air Zaire’s flight attendants as their uniform.
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