Deciding that predictability and structure were too boring for her life, Hudayya followed her passion for entrepreneurship when she ventured into the fashion industry in 2012. Her company was birthed in Abuja, and has grown and excelled year after year, transforming into a leading brand of West African fashion.

Huddaya Fadoul Abacha is the founder and CEO of Hudayya Couture Limited and Hudayya Bridal Emporium. After starting her first small fashion house in 2012, this Abuja-based business has climbed up from its modest beginnings into the most high-profile wardrobes of Nigeria — including the first lady, President Buhari’s daughter Zahra, and celebrities such as Genieve Nnaji and D’ija. Hudayya’s “non-conformist” spirit, passion for business, and dedication to excellence in tailoring has made her a fantastic success. She now inspires generations of rising fashion stars through her newly established design school, Hudayya Academy of Fashion.