Company and mission

Vlisco Netherlands B.V. is a subsidiary of Vlisco Group, which has three other subsidiaries: Uniwax, GTP and Woodin. The owner of Vlisco Group is Actis, a private equity investor with a focus on emerging markets, with headquarters in London, UK. Vlisco Netherlands B.V. is located in Helmond, in the South of the Netherlands.

Since 1846 Vlisco has been designing and producing colourful fashion fabrics that form an essential part of the lively West and Central African culture. Vlisco has an innate sense of the expressive and creative strength of African consumers and, for generations, has succeeded in surprising and inspiring her passionate clientele with unique designs. Vlisco is leading in the luxury segment in West Africa and as the sole authentic designer and manufacturer of these fashion fabrics – that are sometimes called ‘Wax Hollandais’ or ‘Real Dutch Wax’, Vlisco is unparalleled when it comes to quality, professional skill and innovation.

Major elements of the design-driven strategy are launching collections of fabrics and Vlisco Fashion (including a range of accessories), opening Vlisco Boutiques in capital cities in West Africa and creating a 'total brand experience' in which aspirational image campaigns and reinforced marketing activity play a major role.